Marketing Communications Brands - Experiences and Participation

Question: Discuss about the Marketing Communications for Brands, Experiences and Participation? Answer: Analysis Dan Colby makes an interesting comparison between a number of theories in physics to the act of marketing. These comparisons were connected through the similarities of the actions in both the theories of physics and the process of marketing. Newtons law Dan used this law to define that the magnitude of a brand determines the amount of force required to change its positioning in the market. The bigger the brand, the more the customers and followers. The positioning of a large brand is more rooted in a large number of followers and it actually takes a lot of effort to change that image of the brand (Scott, 2015). Heisenbergs uncertainty principle This principle in the world of physics defines that the measurement of an object can never be accurate and will change its state. Dan compared this to the marketing activity of observing the customers behavior not being able to measure them accurately. Dan accurately stated that the act of close observations will, in fact, change the normal behavior of the customers present in the market (Hollensen, 2015). The scientific method Dan utilized this principle to define the effects of a small negative remark on the strong and rooted good image of the brand. This, in fact, makes perfect sense according to the past instances of brands losing their long-present credibility and image due to small negative remarks and incidents. Second law of thermodynamics The comparison of the increasing entropy of the systems, clearly states the fact that the image of a brand is distributed or dispersed at a high rate in the current societies. This, in turn, requires the management of the organizations to have effective strategies to tackle this rapid dispersion of the brand image (Fill, 2016). References Fill, C., Turnbull, S. L. (2016). Marketing Communications: Brands, Experiences And Participation. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons.