Two wheeler Industry in India Essay Example for Free

ii wheel horse Industry in India EssayIt has been more than 50 classs now that bikes have been judgement the Indian automobile sector. In 1955, the Indian government needed sturdy and reliable rides for its Army and police to patrol the rugged border highways. The outgrowth batch of 350cc Bullet the super bike in India of either times, from the Royal Enfield Company of UK were received and assembled at Chennai. Since then, bikes in India have been flourishing as a both wheelers segment, and Indian bikes gaining on popularity each(prenominal) across the world. Talking of bikes cc, bikes having four-stroke engines argon thought to be more sack efficient motorbikes.They are the main reason for the growth of motorbikes in India as a segment. Indian bikes grocery share is about 81. 5% of the total both wheeler market in India. Three-fourth of the total exports in the two wheeler automobile industry is made in the motorcycle segment. Exports are made mainly to South East Asian and SAARC nations. India is the shaper of some of the best bikes in the world. genius Honda, Kinetic Motor, TVS Motor, LML India are some of iconic bike manufacturers in India. There are cheap motorcycles that comprise the commuter bikes segment, as wellspring luxury bikes like sports bike in India for the pertly age bikers.Ever year, a series of latest bike launch keep the sector buzzing. Kawasaki Ninja, Bajaj Pulsar 135 LS, and Honda Unicorn Dazzler are some of the latest motorcycle models that have made news in the recent past. Besides, there are also a material body of new bikes in India that are awaiting a launch in the near future 3. Big Players This separate provides detailed information on every bike manufacturer in India, features of motorcycles, motorcycle parts, and cheap motorcycles. 3. 1 Bajaj Auto Established in 1945, Bajaj Auto Ltd. was incorporated as a trading company.Till 1959, they merchandise scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. is one and only(a) among Indias top ten companies in foothold of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand severalize BAJAJ.Maharashtra Scooters Ltd. , a Company with 24% equity participation by the Company and 27% participation from Maharashtra put in Governments Western Maharashtra Development Corp. was formed in the year 1975 under the Horizontal transfer of technology policy. The commencement production unit is located at Satara, Maharashtra. The unit continues to collect scooters from CKDs supplied by the Company. These scooters are marketed through the Companys distrib ution network and under the Companys brand name. In 1984, the second production plant was set up at Aurangabad, Maharashtra.This plant started scooter production in 1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were commissioned in 1990 1991 respectively. Today, the company has become a market leader with annual production in excess of 1. 35 cardinal units which was about 4000 units in 1961. deuce WHEELERS MOTORCYCLE Bajaj Discover one hundred fifty DTSi 150 CC Bajaj Avenger clxxx CC Bajaj CT 100 99. 27 CC Bajaj Discover DTSi 135 CC Bajaj Kawasaki Caliber 111. 6 CC Bajaj Kawasaki Boxer 111.6 CC Bajaj KB 125 123 CC Bajaj 4S Champion 99. 35 CC Bajaj Platina 99. 27 CC Bajaj Pulsar 135 LS 135CC Bajaj Pulsar DTS-Fi 220 CC 220 CC Bajaj Pulsar DTSi Pulsar 180 DTS-i UG 180 CC Pulsar 150 DTS-i UG 150 CC Pulsar 200 Cc 200 CC Pulsar 220 DTS-Fi 220 CC Bajaj Wind 125 124. 6 CC Bajaj XCD 125 CC Bajaj Discover DTS-Si 100cc 100 CC B ajaj Pulsar 220 S 200CC SCOOTERS Bajaj Bravo 145 CC Bajaj Chetak 145. 45 CC Bajaj Classic SL 145.45 CC Bajaj Legend 150 CC SCOOTERETTES/MOPEDS Bajaj Blade DTSi 100 CC Bajaj Cagiva CRX 145 CC Bajaj Fusion 145 CC Bajaj Kristal DTSi 100 CC Bajaj M 80 electronic 74. 08 CC Bajaj Rave 74. 08 CC Bajaj Safire 74. 4 CC Bajaj Spirit 100 CC Bajaj Sunny 59. 86 CC Bajaj Sunny Spice 59. 86 CC Bajaj Wave DTSi 109. 7 CC 3. 1. 1 wad Analysis Lets analyze the position of Bajaj in the current market set-up, evaluating its strengths, weaknesses, threats and opportunities available. Strengths ? loftyly experienced management.? Product purpose and development capabilities. ? Extensive R D focus. ? Widespread distribution network. ? High performance products across all categories. ? High export to domestic sales ratio. ? Great financial support network (For financing the automobile) ? High economies of scale. ? High economies of scope. Weaknesses ? Hasnt employed the excess cash for long. ? Still has no established brand to match mavin Hondas Splendor in commuter segment. ? Not a global player in spite of spacious volumes. ? Not a globally recognizable brand (unlike the JV partner Kawasaki)Threats ? The competition catches-up any new innovation in no time. ? Threat of cheap imported motorcycles from China. ? Margins getting squeezed from both the directions (Price as well as Cost) Opportunities ? Double-digit growth in two-wheeler market. ? Untapped market above 180 cc in motorcycles. ? more maturity and movement towards higher-end motorcycles. ? The growing gearless trendy scooters and scooterette market. ? Growing world demand for entry-level motorcycles especially in rising markets 3. 2 hit man Honda Motors title-holder Honda Motors Ltd.is a result of the joint venture between Indias Hero root word and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most give the axe-efficient and the largest CBZ selling Indian Motorcycle Company. This is a relationship so compatible that Hero Honda has managed to achieve indigenization of over 95 percent, a Honda record worldwide. The company is committed to provide the guest with excellence.A rich background of producing high value products at reasonable prices led the worlds largest manufacturer of motorcycles to meet with the worlds largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a fomite without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are capable to produce 4. 4 billion units per year. They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission.The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, Hero Honda Motors Ltd. off its attention overseas, and exports have been steadily on the rise. Over the years, the Company has received its share of accolades, including the National productiveness Councils Award ( 1990-91), and the Economic Times Harvard Business School Association of India Award, against 200 contenders. The gross sales of Hero Honda by March end2008 was 33,371,43 Crores.TWO WHEELERS MOTORCYCLES Hero Honda Achiever Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda CD 100 Hero Honda CD 100 SS Hero Honda Glamour Hero Honda Glamour Hero Honda Splendor Hero Honda Passion Plus Glamour Splendor + Glamour FI crack Splendor Splendor NXG Hero Honda Sleek Hero Honda CBZ X-TREME Hero Honda Karizma .Karizma ZMR FI Hero Honda Hunk SCOOTERETTES/MOPEDS Hero Honda entertainment Hero Ankur Hero Gizmo Hero Panther Hero Puch Automatic Hero S akhti 3G Hero Stepmatic Hero Street Hero Winner Hero Stepmatic Hero Puch Automatic Hero Sakthi 3G Hero Winner 3. 2. 1 SWOT analysis 3. 3 TVS Motor TVS Motor is a leading and trusted two wheeler company began with the plenty of TVS Scooty.The founder of the Sundaram Clayton Group, the late T. S. Srinivasan to design, develop and produce an affordable moped for the Indian family. This vision was realized in 1980 when TVS 50, Indias first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern India. The company has been known for its ruggedness and reliability. TVS 50 was successful and it has smoothened the way for many successes for TVS Suzuki even before its launch in the market. The TVS 50 XL is especially designed for individuals who want thriftiness fused with sporty looks. Recently new XL Super With a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in the country.The Suzuki Samurai was launched for the time conscious urban commuter. The Max 100 R was engineered for those who demanded strength and ruggedness. Along with them all, Suzuki Shogun was for those who wanted raw power. TVS Motor has continually worked on innovating the motorcycle segment along with two wheeler range. The Suzuki Shaolin, developed by TVS Suzuki is Indias first 5 speed, one hundred forty cc motorcycle. Another example of the company success is TVS Scooty, a 60 cc Scooterette which keep one step ahead of its time in India. TVS Motor has been coveted 2 IT awards, one of them is bagging the run over ACE 2008 award for Customer Excellence and the other one is 2008 Symantec South Asia Visionary Award.Along with this, it is the first company in the world to be honored with The Deming Prize for Total Quality Management. In kinfolk 2008, the company has got 19% growth for registering total two wheeler sales of 137,246 units . The company is the third largest two-wheeler manufacturer in India and ranks among the top ten globally. The company was the first in India to launch 2-seater 50cc moped and 100cc Indo-Japanese motorcycles. At set TVS Apache, TVS professional, TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian market. In all, team TVS has triumphed each and every race and frustrate in the country from the road to racetrack, with each of the TVS bikes being a winner.And each time the Team TVS has win on the track or off it, our customers have secured a better product for their personal transportation. TWO WHEELERS MOTORCYCLES Suzuki Hayabusa 1300 Suzuki Intruder M1800R Suzuki GS 150R TVS Apache RTR FI TVS Centra TVS Fiero TVS Fiero F2 TVS Fiero FX Suzuki Max 100 Suzuki Max 100R Suzuki Samurai Suzuki Shogun Suzuki Shaolin TVS Flame TVS Victor TVS Star TVS Victor GLX TVS Star TVS Victor GX TVS Star City TVS Victor Edge SCOOTERETTES/MOPEDS TVS Scooty Streak TVS Scooty TVS XL TVS Scooty ES TVS XL Super TVS Scooty peppiness TVS XL Super HD TVS Pep Plus TVS XL Super TVS XL Super HD Scooty Teenz Electric TVS Apache RTR TVS Spectra DX/AX .